Pushing brands to the forefront of what's possible.
So what have we been up to?
Our work
For the last few years we at Seer are proud to have worked closely with a wide range of world famous brands to create seasonal marketing content that has successfully been deployed across all mediums. Our experienced creative team understand the need for delivering engaging marketing content that delivers both visually and financially.
Tangle Teezer
Tangle Teezer required a fully integrated campaign that observed the personal bond each customer has with their brush. As a long standing client of Seer we are acutely aware that customers can’t live without their Tangle Teezer - they take them absolutely everywhere! Inspired by the unbreakable bond that customers have with their own brush, regardless of their hair type, we wanted to show that Tangle Teezer has always got your back.
Results
We directed and produced a series of 20 product focus videos and 20 campaign images that were shot over four studio days. In addition to this our team of creatives also produced a behind the scenes video and a bank of flexible photographic social content. The campaign and content has been used globally for both OOH and digital advertising. Over 1million views across the content with engagement up by 150%
Ellesse Sportswear
Global sportswear brand Ellesse came to Seer as they required a stunning campaign for the launch of their Summer collection. We wanted to merge Ellesse’s sportswear heritage seamlessly with contemporary fashion trends. Inspired by Ellesse’s recognisable colour palette and background in sportswear we provided them with a range of concepts to choose from.
Results
We put together a 4 day shoot across multiple locations that included influencers, award winning photographers, stylists and editors. In addition to the Summer campaign we also produced a bank of still life photography and behind the scenes video content. The content was initially used as a take over on their website and social channels but following it’s success Ellesse chose to extend the usage to in-store and OOH media.
Historics
Surrey based auction house, Historics Classic Car Auctions, brought Seer in to help them transition into the digital space. We were were tasked with elevating the overall brand experience as well as increasing customer base/awareness. After our initial meetings we identified that Historics were spending significant resource on media channels that have become heavily outdated and that were no longer delivering a strong ROI. As a brand that has existed predominantly offline, we were excited to firmly establish Historics in the digital space and convert their rival’s audiences.
Results
In order to tap into Historics’ competitor customer base we ran a twelve month long targeted social ad campaign. This required a continual stream of highly captivating video and photography content that allowed us to move prospective buyers through the various stages of the sales funnel. In order to make the campaign a success we produced an end-to-end customer journey video, twelve auction highlight reels, a bank of influencer lead content and talking heads. Record breaking sales at the summer auction in excess of £6.2 million which included an Aston Martin DB5 selling at £525,000. Social reach in excess of one million and overall engagement of 18%. Monthly web traffic went up by 250%. The brand now has endorsements from various celebrity partners including Chris Evans,Vicki Butler Henderson and Will Young.
Perry Ellis
Fashion brand Perry Ellis came to us because they wanted to completely re-vamp and elevate their overall digital presence for several of their brands. At the time, their video and photography content felt inconsistent and disconnected from other touch-points of the brand. We designed and implemented a continually evolving content production system which enabled them to stay consistent, while also allowing them to make us of emerging content trends.
Results
We now regularly produce a wide range of video and photography content for Perry Ellis which includes still life, invisible mannequin, body model and flat lay. Our expert team of art directors, photographers, stylists, retouchers and HMU’s are on hand all year round, ready to deliver high end video and photography. With our content now featured throughout the website and social channels, Perry Ellis has the refreshed elevated online presence they were looking for and access to a much wider demographic. The overall user experience is now cleaner at every stage of the customer journey is more engaging.
AIM
The Association of Independent music contacted Seer as they required a fully integrated campaign for their expo AIM Sync - We produced a new brand identity, graphic design, brochures and digital presentation. In addition to this we also provided strategic video and photography coverage.
Results
We provided a new identity including full brand guidelines for the event. Alongside this we produced all marketing collatoral, including flyers, posters, brochure and event video. Due to such an uptake on ticket sales AIM had to upgrade the venue to accommodate a larger capacity crowd. AIM received an overwhelming amount of positive feedback and we were reappointed to work with them on several upcoming events.
Jubel Beer
As a start up, cutting through the noise on social media requires content which thinks outside of the box. In order to drive traffic to Jubel’s website and generate sales we needed to showcase the brand’s playful nature and unique flavour offering to their target demographic. Captivating visual content and a clear understanding of Jubel’s customer base was essential to delivering a scroll-stopping campaign that drove action.
Results
Our expert team of art directors, photographers and retouchers produced a large bank of photography and videos which positioned Jubel in a variety of mouth watering scenarios. We targeted both male and females age18-30 who love the outdoors. This included mountain bikers, rock climbers, skiers and surfers.
Cuvée viii
We were tasked with improving the organic visibility of the newly opened Cuvee Viii in Esher, Surrey, in order to increase awareness of it in the local area. We focused on creating premium content ahead of the opening night which allowed us to take maximum advantage of press coverage, social media and partnering with influencers.
Results
We produced a range of promotional videos and photgraphy which was distributed in the surrounding areas by a group of Surrey based nano influencers who specialise in food & drink. The campaign was a huge success. Takings on opening night surpassed the MD’s expectations, social following grew from 0-4.5k in a matter of weeks and the restaurant has enjoyed great support from both local and national press.
Lilly Ahlberg
Polydor/Universal worked on all aspects of Lilly Ahlberg’s launch campaign with Seer. The mission objective was simple - Establish Swedish singer song-writer Lilly Ahlberg as a household name. Authenticity, superior songwriting and social media would be fundamental to the success of Lilly’s campaign. We worked closely with Lilly and Universal to develop her as an artist before executing a meticulously planned marketing roll-out.
Results
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Seer partnered Lilly Ahlberg with Co-op Switzerland for their Christmas TV campaign
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Nationwide tour
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Brand partnerships with Youtube, Co-op and Fender
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Dedicated website, merchandise and numerous pieces of content
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1+ million monthly listeners on Spotify & 30+ million total streams
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115k YouTube Subscribers & 5+ million video views
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TV appearances on BBC & Channel 4