So what have we been up to?
For the last few years we at Seer are proud to have worked closely with a wide range of world famous brands to create seasonal marketing content that has successfully been deployed across all mediums. Our experienced creative team understand the need for delivering engaging marketing content that delivers both visually and financially.
Tangle Teezer required a fully integrated campaign that observed the personal bond each customer has with their brush. As a long standing client of Seer we are acutely aware that customers can’t live without their Tangle Teezer - they take them absolutely everywhere! Inspired by the unbreakable bond that customers have with their own brush, regardless of their hair type, we wanted to show that Tangle Teezer has always got your back.
We directed and produced a series of 20 product focus videos and 20 campaign images that were shot over four studio days. In addition to this our team of creatives also produced a behind the scenes video and a bank of flexible photographic social content. The campaign and content has been used globally for both OOH and digital advertising. Over 1million views across the content with engagement up by 150%
Global sportswear brand Ellesse came to Seer as they required a stunning campaign for the launch of their Summer collection. We wanted to merge Ellesse’s sportswear heritage seamlessly with contemporary fashion trends. Inspired by Ellesse’s recognisable colour palette and background in sportswear we provided them with a range of concepts to choose from.
We put together a 4 day shoot across multiple locations that included influencers, award winning photographers, stylists and editors. In addition to the Summer campaign we also produced a bank of still life photography and behind the scenes video content. The content was initially used as a take over on their website and social channels but following it’s success Ellesse chose to extend the usage to in-store and OOH media.
Surrey based auction house, Historics Classic Car Auctions, brought Seer in to help them transition into the digital space. We were were tasked with elevating the overall brand experience as well as increasing customer base/awareness. After our initial meetings we identified that Historics were spending significant resource on media channels that have become heavily outdated and that were no longer delivering a strong ROI. As a brand that has existed predominantly offline, we were excited to firmly establish Historics in the digital space and convert their rival’s audiences.
In order to tap into Historics’ competitor customer base we ran a twelve month long targeted social ad campaign. This required a continual stream of highly captivating video and photography content that allowed us to move prospective buyers through the various stages of the sales funnel. In order to make the campaign a success we produced an end-to-end customer journey video, twelve auction highlight reels, a bank of influencer lead content and talking heads. Record breaking sales at the summer auction in excess of £6.2 million which included an Aston Martin DB5 selling at £525,000. Social reach in excess of one million and overall engagement of 18%. Monthly web traffic went up by 250%. The brand now has endorsements from various celebrity partners including Chris Evans,Vicki Butler Henderson and Will Young.
Fashion brand Perry Ellis came to us because they wanted to completely re-vamp and elevate their overall digital presence for several of their brands. At the time, their video and photography content felt inconsistent and disconnected from other touch-points of the brand. We designed and implemented a continually evolving content production system which enabled them to stay consistent, while also allowing them to make us of emerging content trends.